We are committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.steptronicfootwear.co.uk you are accepting and consenting to the practices described in this policy.

For simplicity, throughout this notice “we” and “us” mean Comfort Shoes Limited of Suite 7a, No 1 The Courtyard, Earl Road, Cheadle Hulme, Cheadle, England, SK8 6GN.  Under the relevant Data Protection Laws (including the EU General Data Protection Regulation), we are the data controller of the data you give to us.

 

What Personal Data we collect from you

We collect and process the following data about you:

- When you make an online purchase we collect and process transaction-based data that may include your payment card information, billing/delivery address, orders and receipts, email and telephone number. We may also collect technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, for the purposes of fraud screening.

- When you create an online account with us we collect and process the information you provide including (where provided by you) your name, gender, date of birth, billing/delivery address, email and telephone number. 

- When you shop with us, we may collect and process details of your transaction history and shopping preferences including details of purchases you made, items viewed or added to your basket, voucher redemptions, brands you show interest in and, if applicable, web pages you visit.

- When you sign up to our mailing list we collect and process the information you provide.

- Any data you provide when you engage with us on social media.

- Any data you provide when you contact us by any means and provide detail in relation to queries, complaints etc.

- Any data you provide when you enter prize draws or competitions.

- Any data you provide when you choose to complete any surveys we send you.

- Any data you provide when you comment on or review our products and services.

- Any data you provide if you send us any images and/or comments for use on our website and/or social channels.

- When you’ve given a third-party permission to share with us the information they hold about you.

- Details of your interactions with us through our contact centres or online.

 

How we collect Personal Data

We collect personal data from you by the following means:

Information you give us. You may give us information about you by: entering into transactions, opening an account on our site www.steptronicfootwear.co.uk (our site), filling in forms, or by corresponding with us by e-mail or otherwise. This includes information you provide when:

- You purchase goods in store or online;

- Register an online account on www.steptronicfootwear.co.uk;

- Search for a product;

- Participate in discussion boards or other social media functions;

- If you send us any images and/or comments for use on our website and/or social channels.

- If you interact with us through our contact centres or online.

- Enter a competition, promotion or survey; and

- When you report a problem with our site.

The information you give us may include but not be limited to your name, address, e-mail address and phone number, debit or credit card information, personal description and photograph.

With regard to each of your visits to our website we may automatically collect the following information:

- Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

- Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to contact us.

- Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For further information on the cookies we use and the purposes for which we use them see our Cookie policy.

We may also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers and search information providers) and may receive information about you from them.

In the event that we bought any business or it’s assets, personal data held by the seller regarding it’s customers may be one of the transferred assets.  If we were to acquire data in this way, we would follow the appropriate legal requirements and guidance.

 

How we use your personal data

We may collect and process your personal data for a number of reasons including:

Consent:

We may process your personal data where we have Consent to do so.  For example, where you have consented to receive direct marketing from us, we will use your personal data, preferences and details of your transactions to keep you informed about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on.  We shall keep you informed in line with your marketing preferences.  You are free to opt out from any such marketing communications (see Managing your Personal Data for further details).

Contractual Obligations:

We may process your personal data to comply with our Contractual Obligations. For example, we will need to process and share your personal data with a courier to deliver goods you have purchased from us.

Legal Obligation:

We may process your personal data where we have a Legal Obligation to do so.  For example, we will need to process and share personal data with law enforcement or to comply with an order from the court..

Legitimate Interest:

We process your data where we have a Legitimate Interest to do so whilst not overriding your rights, freedom or interests.  These legitimate interests include the following:

- to allow us to manage and carry out our business functions.  For example, communicating with you and other individuals in relation to product orders or engaging with you through our social media channels.  

- to allow us to provide good customer service.  For example, if you need to contact us regarding a query, review, complaint or refund, we may keep a record of these to then allow us to demonstrate how we dealt with your contact; to inform our future communications with you; to review if any patterns regarding complaints we receive, for example quality issues; and to consider how we can improve our operation based on your experience

- to allow us to keep you up to date with products and services including product launches, offers, promotions and sale events, we may send you information which we feel will be of interest to you, unless you have previously told us you do not wish to hear from us.  The section Managing your Personal Data provides details as to how you can opt out of direct marketing from us or change your marketing preferences.

- to allow us to make our products and service more relevant to you, from time to time, we may send you requests to take part in a customer survey to improve our products or your shopping experience.  It is entirely optional as to whether you wish to take part in any such survey.  These messages will not include any promotional content and do not require prior consent when sent by email or text message.  If you want to change how we use your data, please see the details in the section Managing your Personal Data in this policy.

 

Sharing Your Data

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. We may share your information with selected third parties including:

- Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.

- Only with your prior express consent, we may pass your data to a third party for their direct marketing purposes.

- In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

- If Comfort Shoes Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

- If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms & Conditions and other agreements; or to protect the rights, property, or safety of Comfort Shoes Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

- We may share your personal data with third party company service providers such as:

/ customer relationship management providers who may use customer data to tailor our marketing, campaigns, surveys, competitions, and to provide us with crucial data insights.

/ IT providers, analytics and search engine providers who may assist with hosting and operating our website and understanding customer activity, e.g. through the use of tracking technology, to help inform us of what can be improved and optimised on our website.

/ external payment providers who require your payment card details in order to process your order in a secure, encrypted environment.

/ warehouse service providers who require certain personal data so they can fulfil your purchase or refund request.

/ customer service providers who require certain personal data so they can efficiently and effectively support business operation and provide any assistance or support you may require.

/ courier providers who require certain personal data such as your email address, telephone number and address so they can deliver your goods.

/ advertising partners who we may share certain information regarding your browsing activity on our website through the use of cookies.  For further information on cookies, please refer to our Cookie Policy.

Service providers appointed to act on our behalf will only be allowed to use your information in the way in which we instruct them and as permitted by applicable laws.

- We may disclose your personal data in order to comply with any legal obligation or to prevent fraud.

 

Storing your personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and have procedures in place to ensure your data receives the same protection as if it were being processed inside the EEA.

Information you provide to us is stored on secure servers. Any payment transactions will be encrypted using SSL technology. If you have a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Input of personal data is at the user’s discretion.

 

Managing your Personal Data

You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at privacy@steptronicfootwear.com

If you have an online account, you can also manage your personal data via your account.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

 

How long is Personal Data kept:

We will only keep personal data for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted completely or anonymised.

When you place an order with us, we will keep the personal data you give us for seven years so we can comply with our legal and contractual obligations.

 

Your rights:

Under the Data Protection Laws you have the following rights:

Direct Marketing

When we are sending direct marketing to you on the basis of our legitimate interest, you have the right to decide not to receive any direct marketing from us.

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels.

You can exercise these rights and update your preferences at any time by contacting us at privacy@steptronicfootwear.com

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

Access to personal data

You have the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Laws and is free of charge in most cases.

If you require access to the information we hold about you, please email privacy@steptronicfootwear.com or write to Privacy, Comfort Shoes Limited, Suite 7a, No 1 The Courtyard Earl Road, Cheadle Hulme, Cheadle, England, SK8 6GN

Correction of your personal data when incorrect, out of date or incomplete

You have the right to request any information we hold is corrected if it is inaccurate. To ask for your information to be amended, please update your online account, or contact our Customer Services team via help@steptronicfootwear.com.

The right to erasure of data

You have the right by law to request erasure of your personal data, for example where the information is no longer necessary for the purpose which it was collected for, or you withdraw your consent for us to hold such information.

The right to make a complaint

If you do not consider that your data has been handled correctly by us or you are not happy with our response to any requests you have made regarding our use of your personal data, you have the right to make a complaint to the International Commissioner’s Office. Their contact number for complaints is 0303 123 1113.

Further details regarding making a complaint to the Information Commissioner’s Office can be found at https://ico.org.uk/concerns/ (please note that we are not responsible for the content of external websites).

Further information

Further information on your rights in respect to your personal data can be found here: https://ico.org.uk/your-data-matters/

 

Use of our services by Children:

Our website is not intended for the use of children under the age of sixteen.  We ask that children do not provide personal information through our website.  If we become aware that we have collected the information of a child, we will delete that information from our records.

 

Third party websites:

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

 

Changes to this policy:

Any changes we may make to our privacy policy in the future will be posted on this page and, if appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

 

Contact:

Questions, comments and requests regarding this privacy policy are welcomed and should be emailed to privacy@steptronicfootwear.com

This notice was last updated on 21/05/2023